Mercedes-Benz is one of the top luxury auto brands in the world. You'll find a wide range of vehicles from this brand, such as the spacious GLA SUV and the sleek A-Class Sedan. While Mercedes-Benz has a reputation for making luxury cars and SUVs, the company also believes in giving back whenever possible. The brand recently partnered with famous rapper Ludacris to announce a new way to give back. Through Season to Shine, the company's program for holiday events, the brand will work with the Ludacris Foundation to give shoes to children in need in the Atlanta area.
Who is Ludacris?
Ludacris is a popular rapper who made headlines when he released his debut album in 1999. Not only did the album hit the Billboard Hot 100, but four of its singles also reached the charts. What's Your Fantasy? and Southern Hospitality were just two of the album's top songs. He later launched a record label called Disturbing the Peace and started his acting career. You might remember his role in The Fast and The Furious franchise. Ludacris also started the Ludacris Foundation in 2002 as a way to help youths and teach them how to lead healthy lives.
Season to Shine
Mercedes-Benz began Season to Shine as a special program to assist others during the holiday season. As Ludacris is a fan of the brand and owns several of its vehicles, it was a natural fit for the two programs to come together. The two organizations turned to Shoes That Fit to find out the best way to give back. Shoes That Fit is a nonprofit organization that gives free shoes to students and works with some of the top brands. The idea is that kids deserve the right to top athletic gear, even if their parents can't afford it.
Giving Back
The joint effort from Ludacris and Mercedes-Benz led to students receiving more than 12,700 new pairs of shoes. Ludacris chose to focus the program in the Atlanta area because he was born and raised in the city. The rapper also remembers the embarrassment he felt when he wore old shoes to school. Students attending schools across the city were on hand to receive their gifts and celebrate with both Ludacris and other top personalities. Feel good when you buy a Mercedes-Benz, knowing that the auto brand supports those in need. Shop for your next Mercedes-Benz from us to enjoy charitable giving next year.
