Elite Automotive Group

Held annually in France, the 24 Hours of Le Mans ranks among the most prestigious endurance races in motorsport. Its American counterpart, the Petit Le Mans, brings world-class manufacturers and an elite international field of drivers to Atlanta each year for a grueling 10-hour challenge.

First-year TR3 Racing driver Brayton Williams and his driving coach Daniel Morad earned a decisive victory at the SRO GT World Challenge America Three-Hour Endurance Contest at Road America in Elkhart Lake, WI, this past August. Williams delivered what was considered the finest opening stint of his budding racing career, battling at the front of the field for the Pro-Am Class win throughout his run.

Mercedes-Benz has historically stood out as a leader in the automotive industry. Now, the world-renowned German car company has another exciting announcement that sets it a notch above the rest. Mercedes-Benz is partnering with Liquid AI to bring a new level of technology and improved driver experiences to its vehicles in North America. The technology will be deployed in cars with MBUX, starting with third- and fourth-generation models. Voice control, contextual understanding, and functionality are key areas for improvement that this strategic partnership will deliver.

Mercedes-Benz is known for its collaborations. There's an exciting cultural match soon to occur between the iconic automaker and Colm Dillane, a U.S. fashion designer responsible for KidSuper. It's going to be a time of unique events and extraordinary imagination as the two brands join together to celebrate the global soccer competition.