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Mercedes-Benz has recently opened a state-of-the-art light testing center at its proving ground in Immendingen, Germany. At 443 feet long and 26.2 feet high, the testing center is among the largest and most advanced of its kind and will reshape how headlights, driver assistance systems, and chassis durability are tested in the automotive industry. The new proving ground also has a digital twin that can virtually replicate new models and simulate how they will perform before the vehicles can physically hit the track.

 

As electric vehicles are becoming increasingly popular, automakers are taking steps to improve their vehicles along with charging infrastructure. Mercedes-Benz has announced a new fast-charging system that sets standards for public charge stations. Mercedes-Benz’ technology features ultra-fast charging speeds and improved efficiency. Mercedes-Benz is partnering with Alpitronic to bring this revolutionary new charging technology to EV consumers.

Mercedes-Benz recently announced that Dimitris Psillakis is stepping down as CEO of MBUSA and taking on the role of Senior Strategic Advisor. As of July 1st, the CEO of Mercedes-Benz USA will be Adam Chamberlain. Chamberlain is also taking on the role of Head of Marketing and Sales, Mercedes-Benz Cars North America.

 

Junior Achievement is an organization that helps students find the right path in life. They assist in life education that steers students toward the right career, the right attitude, and the right outcome. Mercedes-Benz was recently so inspired by the work of Junior Achievement that they decided to collaborate with them on something called the Dream Days campaign.
 

Winward Racing and Mercedes-AMG recently announced an impressive accomplishment by combining forces, which is that they are now leading in IMSA GTD standings after a recent Sebring Race victory! This accomplishment showcases the best that both Winward and Mercedes have to offer in the automotive world.
 

Mercedes-Benz is a leader in the auto world in many respects, and the German automaker has announced a new advancement that sets it apart from the competition. Mercedes-Benz recently unveiled the electric GLC, which is an all-new vehicle. Along with all the benefits the GLC traditionally offered, Mercedes has now equipped its all-star vehicle with sophisticated technology specially adapted for cold weather.

 

For work and business needs, consumers have many options for vehicles to drive. However, the Sprinter van from Mercedes-Benz is one of the few that combines a practical work design with comfort and style. The year 2025 is a special year for the Sprinter van, which celebrates its 30th year in production.
 

Mercedes-Benz owners who like watching movies during long road trips will be happy to hear that Sony Pictures Entertainment and the IMAX Corporation are partnering with the automobile manufacturer to make IMAX Enhanced content from Sony Pictures' library available to view in Mercedes-Benz vehicles starting this summer.
 

For years, Mercedes-Benz customers have pined for an Apple Watch application. It's finally happening. Instead of lifting your heavier phone out of your pocket to tend to your vehicle, you'll be able to interact with your Mercedes-Benz from the comfort of your Apple watch. The goal of this service is to give Mercedes-Benz owners a more robust digital experience.
 

Mercedes-Benz knows how to do luxury like no other automaker, but now they're venturing into high-performance SUV territory for the first time in Mercedes-AMG history. Named "Born in Affalterbach," this mysterious SUV is close to its first test drive. There isn't much information about the SUV yet, but we have some news to share with customers.